Distinguishing operational customer relationship management and analytic customer relationship management an organisational perspective

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Veröffentlicht in:International journal of logistics economics and globalisation
1. Verfasser: Ranjan, Jayanthi (VerfasserIn)
Weitere Verfasser: Bhatnagar, Vishal (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Beziehungsmarketing > Theorie > Aufsatz in Zeitschrift
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