The effect of sales promotion on post-promotion brand preference a meta-analysis

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Bibliographische Detailangaben
Veröffentlicht in:Marketing strategy ; Vol. 3: Marketing-mix strategies - product strategy and promotion strategy
1. Verfasser: DelVecchio, Devon (VerfasserIn)
Weitere Verfasser: Henard, David H. (VerfasserIn), Freling, Tracy H. (VerfasserIn)
Pages:3
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
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Verkaufsförderung > Markenimage > Konsumentenverhalten > Meta-Analyse > Aufsatz im Buch
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