The cultural fit factor : creating an employment brand that attracts, retains, and repels the right employees

The cultural fit factor creating an employment brand that attracts, retains, and repels the right employees

The foundation for integrating organizational culture and the employment brand -- So what is organizational culture? -- Employment branding and the employee value proposition -- Values create cultures -- Attract, retain, repel to increase the ROI of recruitment and retention -- The mad hatter: human...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Pellet, Lizz (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Alexandria, Va. Society for Human Resource Management c2009
Schlagworte:
Arbeitskräfte > Personalmanagement > Personalbeschaffung > Unternehmenskultur > Employees > Recruiting > Employee selection > Corporate culture > Branding (Marketing) > Personnel management
Online Zugang:Inhaltsverzeichnis
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:The foundation for integrating organizational culture and the employment brand -- So what is organizational culture? -- Employment branding and the employee value proposition -- Values create cultures -- Attract, retain, repel to increase the ROI of recruitment and retention -- The mad hatter: human resources as a marketer -- The great divide: generational differences and how to create an employment brand that bridges the gap -- Sustainability and branding: going green -- Combining culture and brand in a merger or acquisition -- The employment branding tool kit: how to build a brand.
Beschreibung:Includes bibliographical references and index
Beschreibung:VIII, 157 S.
ISBN:9781586441265
978-1-58644-126-5