Sales and sincerity the role of relational framing in word-of-mouth marketing

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Veröffentlicht in:Journal of consumer psychology
Weitere Verfasser: Tuk, Mirjam Alexandra (BerichterstatterIn), Verlegh, Peeter (BerichterstatterIn), Smidts, Ale (BerichterstatterIn), Wigboldus, Daniël H. J. (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2009
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