Good for business the rise of the conscious corporation

Rethinking the role of the corporation -- Welcome to the consumer republic -- Four cornerstones of the conscious corporation -- The corporate brand of the future and the rewards of reputation -- What it takes to be a leader of tomorrow -- Creating a culture to engage the talent of tomorrow -- Empowe...

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Weitere Verfasser:	Benett, Andrew (BerichterstatterIn), Gobhai, Cavas (BerichterstatterIn), O'Reilly, Ann (BerichterstatterIn), Welch, Greg (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York, NY Palgrave Macmillan 2009
Schlagworte:	Firmenimage > Markenführung > Unternehmenskultur > Corporate Social Responsibility > Social responsibility of business > Corporations > Social aspects > Branding (Marketing) > Corporate Identity > Markenpolitik
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	Rethinking the role of the corporation -- Welcome to the consumer republic -- Four cornerstones of the conscious corporation -- The corporate brand of the future and the rewards of reputation -- What it takes to be a leader of tomorrow -- Creating a culture to engage the talent of tomorrow -- Empowering effective brand messengers in a second-opinion society -- Vision, shmision-getting real with a useful statement of direction -- Living the USOD : embedding and sustaining it -- Maximizing tomorrow's brand value by living clear values today -- Appendix: Findings from Euro RSCG worldwide's the future of the corporate brand and the future of shopping studies.
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XV, 239 S.
ISBN:	9780230616875 978-0-230-61687-5