The time-harried shopper exploring the differences between maximizers and satisficers

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Bibliographische Detailangaben
Veröffentlicht in:Marketing letters
1. Verfasser: Ghosh Chowdhury, Tilottama (VerfasserIn)
Weitere Verfasser: Ratneshwar, Srinivasan (VerfasserIn), Mohanty, Praggyan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Konsumentenverhalten > Zeitökonomie > Entscheidung unter Unsicherheit > Präferenztheorie > Panel > Aufsatz in Zeitschrift
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