The new community rules : marketing on the social web

The new community rules marketing on the social web

1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to communicate, influence, and learn from your constituents --...

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Bibliographische Detailangaben
1. Verfasser: Weinberg, Tamar (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Beijing, Köln u.a. O'Reilly 2009
Ausgabe:1. ed.
Schlagworte:
Marketing > Web 2.0-Technologien > Social Web > Internet marketing > Social media > Economic aspects > Online social networks > Electronic commerce > Marketingstrategie > Direktmarketing > Online-Marketing > Social web > World Wide Web 2.0 > Soziales Netzwerk > Soziale Software
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Beschreibung
Zusammenfassung:1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to communicate, influence, and learn from your constituents -- 6. Microblogging magic: how Twitter can transform your business -- 7. Getting social: Facebook, MySpace, LinkedIn, and other social networks -- 8. Informing your public: the informational social networks -- 9. Leaving your mark: how to rock the social bookmarking space -- 10. Social news brings you page views -- 11. New media tactics: photography, video, and podcasting -- 12. Sealing the deal: putting it all together.
1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to communicate, influence, and learn from your constituents -- 6. Microblogging magic: how Twitter can transform your business -- 7. Getting social: Facebook, MySpace, LinkedIn, and other social networks -- 8. Informing your public: the informational social networks -- 9. Leaving your mark: how to rock the social bookmarking space -- 10. Social news brings you page views -- 11. New media tactics: photography, video, and podcasting -- 12. Sealing the deal: putting it all together
Beschreibung:XVIII, 346 S.
Ill.
24 cm
ISBN:9780596156817
978-0-596-15681-7