Brand America : the making, unmaking and remaking of the greatest national image of all time

Brand America the making, unmaking and remaking of the greatest national image of all time

1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America...

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Bibliographische Detailangaben
1. Verfasser: Anholt, Simon (VerfasserIn)
Weitere Verfasser: Hildreth, Jeremy (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: London Marshall Cavendish Business 2010
Schriftenreihe:Great Brand Stories
Schlagworte:
Markenartikel > Geschichte > USA > Brand name products > United States > Branding (Marketing) > Anti-Americanism > Brand name products -- United States > Branding (Marketing) -- United States > United States -- Foreign economic relations > United States -- History > History
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Beschreibung
Zusammenfassung:1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography
Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes...
Beschreibung:Previous ed.: 2004
Beschreibung:198 S.
Ill.
20cm
ISBN:1905736568
1-905736-56-8
9781905736560
978-1-905736-56-0