Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection

Deception in the marketplace the psychology of deceptive persuasion and consumer self-protection

Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Develop...

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Bibliographische Detailangaben
1. Verfasser: Boush, David M. (VerfasserIn)
Weitere Verfasser: Friestad, Marian (VerfasserIn), Wright, Peter (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York, NY u.a. Routledge 2009
Schlagworte:
Marketingtheorie > Werbeplanung > Werbepsychologie > Deceptive advertising > Marketing > Consumer protection > Persuasion (Psychology) > Werbestrategie > Irreführung > United States > Täuschung
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Beschreibung
Zusammenfassung:Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills : prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education.
Beschreibung:Literaturverz. S. 209 - 226
Beschreibung:XV, 241 S.
ISBN:9780805860863
978-0-8058-6086-3
9780805860870
978-0-8058-6087-0
080586086X
0-8058-6086-X
0805860878
0-8058-6087-8