Sales promotion how to create, implement and integrate campaigns that really work
Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Of...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London u.a.
Kogan Page
2008
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| Ausgabe: | 4. ed., reprinted |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion |
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| Beschreibung: | Includes index |
| Beschreibung: | XX, 300 S. graph. Darst, |
| ISBN: | 9780749450212 978-0-7494-5021-2 |