Putting the public back in public relations : how social media is reinventing the aging business of PR

Putting the public back in public relations how social media is reinventing the aging business of PR

What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRS) -- VNR 2.0 -- Corporate blogging -- Technology does not override the so...

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Bibliographische Detailangaben
1. Verfasser: Solis, Brian (VerfasserIn)
Weitere Verfasser: Breakenridge, Deirdre (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Upper Saddle River, N.J FT Press 2009
Ausgabe:1. printing
Schlagworte:
Public relations > Social media > Economic aspects > Online social networks > Öffentlichkeitsarbeit > Soziale Software > Marketing > Social Media
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Beschreibung
Zusammenfassung:What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRS) -- VNR 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- Convergence : foldng PR 2.0 + PR 1.0 = PR and the communications prism.
What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRS) -- VNR 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- Convergence : foldng PR 2.0 + PR 1.0 = PR and the communications prism
Beschreibung:Includes index
Beschreibung:XXVIII, 314 S
graph. Darst.
ISBN:0137150695
0-13-715069-5
9780137150694
978-0-13-715069-4
013150695