The handbook of media audiences
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse per...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Chichester, West Sussex u.a.
Wiley-Blackwell
2011
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| Ausgabe: | 1. publ. |
| Schriftenreihe: | Global handbooks in media and communication research
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| Schlagworte: | |
| Online Zugang: | Cover Inhaltsverzeichnis Umschlagbild |
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| Zusammenfassung: | "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"-- |
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| Beschreibung: | Literaturangaben Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | XIII, 540 S. graph. Darst. |
| ISBN: | 1405184183 1-4051-8418-3 9781118721391 978-1-118-72139-1 9781405184182 978-1-4051-8418-2 |