The unofficial guide to building your business in the Second Life virtual world marketing and selling your product, services, and brand in-world

About Second Life -- Genesis of life online -- A virtual melting pot -- Getting started -- The essentials for creating and maintaining your Second Life -- Your virtual real estate -- Creating a business plan -- Netiquette and codes of conduct -- Virtual-world business values -- Commerce -- Education...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Mahar, Sue Martin (VerfasserIn)
Weitere Verfasser: Mahar, Jay (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York, NY u.a. American Management Association (AMACOM) 2009
Schlagworte:
Online Zugang:Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:About Second Life -- Genesis of life online -- A virtual melting pot -- Getting started -- The essentials for creating and maintaining your Second Life -- Your virtual real estate -- Creating a business plan -- Netiquette and codes of conduct -- Virtual-world business values -- Commerce -- Education and training -- Coordination and innovation -- Business strategies -- Business relationships -- Marketing -- Selling your products and services -- Networking -- Meetings -- Staffing the Metaverse -- What's to come -- The evolving Metaverse.
Beschreibung:Includes index
Beschreibung:XI, 276 S.
Ill.
24 cm
ISBN:081441270X
0-8144-1270-X
9780814412701
978-0-8144-1270-1