The unofficial guide to building your business in the Second Life virtual world marketing and selling your product, services, and brand in-world
About Second Life -- Genesis of life online -- A virtual melting pot -- Getting started -- The essentials for creating and maintaining your Second Life -- Your virtual real estate -- Creating a business plan -- Netiquette and codes of conduct -- Virtual-world business values -- Commerce -- Education...
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Format: | UnknownFormat |
Sprache: | eng |
Veröffentlicht: |
New York, NY u.a.
American Management Association (AMACOM)
2009
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Online Zugang: | Inhaltsverzeichnis |
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Zusammenfassung: | About Second Life -- Genesis of life online -- A virtual melting pot -- Getting started -- The essentials for creating and maintaining your Second Life -- Your virtual real estate -- Creating a business plan -- Netiquette and codes of conduct -- Virtual-world business values -- Commerce -- Education and training -- Coordination and innovation -- Business strategies -- Business relationships -- Marketing -- Selling your products and services -- Networking -- Meetings -- Staffing the Metaverse -- What's to come -- The evolving Metaverse. |
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Beschreibung: | Includes index |
Beschreibung: | XI, 276 S. Ill. 24 cm |
ISBN: | 081441270X 0-8144-1270-X 9780814412701 978-0-8144-1270-1 |