Food quality signals and customer confusion : is there a relevance for the marketing of food products?

Food quality signals and customer confusion is there a relevance for the marketing of food products?

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Veröffentlicht in:Quality management in food chains
1. Verfasser: Kühl, Rainer W. (VerfasserIn)
Weitere Verfasser: Schulz, Wiebke (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2007
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