Die systematische Bestimmung von Mindeststichprobenumfängen bei quantitativen Werbewirkungstests im Direktmarketing

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Veröffentlicht in:Marketing
Weitere Verfasser: Barth, Wolfgang (BerichterstatterIn), Bomsdorf, Eckart (BerichterstatterIn), Kaletsch, Uwe (BerichterstatterIn), Knickel, Angela (BerichterstatterIn)
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Sprache:ger
Veröffentlicht: 2008
Schlagworte:
Direktmarketing > Werbewirkung > Stichprobenerhebung > Aufsatz in Zeitschrift
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