Designing effective web surveys
The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Cambridge, New York, Melbourne, Madrid, Cape Town, Singapore
Cambridge University Press
2008
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| Online Zugang: | Contributor biographical information Inhaltstext Inhaltsverzeichnis Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design. The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design |
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| Beschreibung: | Literaturverzeichnis: Seiten 363-387 The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design. - Includes bibliographical references (p. 363-387) and indexes. - Formerly CIP |
| Beschreibung: | xvii, 398 Seiten Illustrationen, Diagramme 24 cm |
| ISBN: | 0521889456 0-521-88945-6 0521717949 0-521-71794-9 9780521889452 978-0-521-88945-2 9780521717946 978-0-521-71794-6 |