Africa rising : how 900 million African consumers offer more than you think

Africa rising how 900 million African consumers offer more than you think

Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's yout...

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Bibliographische Detailangaben
1. Verfasser: Mahajan, Vijay (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Upper Saddle River, NJ Wharton School Publ. c 2009
Schlagworte:
Internationales Marketing > Geschäftsmodell > Internationaler Markt > Kaufkraft > Afrika > Investments, Foreign > International business enterprises > Africa > Commerce > Economic conditions > Auslandsmarkt > Markterschließung
Online Zugang:Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.
Beschreibung:Includes bibliographical references (p. 221-237) and index
Beschreibung:XII, 260, [16] S.,
Ill., graph. Darst., Kt.
24 cm
ISBN:0132339420
0-13-233942-0
9780132339421
978-0-13-233942-1