Routledge handbook of political management
Political consulting : from its inception to today / Dennis W. Johnson -- Modern political campaigns in the United States / Paul S. Herrnson and Colton C. Campbell -- Political consulting worldwide / Fritz Plasser -- Political science and political management / Stephen C. Craig -- Political manageme...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York u.a.
Routledge
2009 erschienen 2008
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| Schriftenreihe: | Routledge international handbooks
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| Schlagworte: | |
| Online Zugang: | Verlagsangaben Autorenbiografie Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Political consulting : from its inception to today / Dennis W. Johnson -- Modern political campaigns in the United States / Paul S. Herrnson and Colton C. Campbell -- Political consulting worldwide / Fritz Plasser -- Political science and political management / Stephen C. Craig -- Political management and political communications / Lynda Lee Kaid -- Political management and marketing / Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman -- The permanent campaign / David Dulio and Terri L. Towner -- Political management and the technological revolution / Stephen K. Medvic -- Message testing in the twenty-first century / Brian C. Tringali -- The new media in political campaigns : what the future holds / Peter Fenn -- The rise and impact of "monster" PACs / Steve Billet -- The promise and futility of American campaign financing / Anthony Gierzynski -- Campaigning online / Emilienne Ireland -- Selling of the president 2004 : a marketing perspective / Nicholas J. O'Shaughnessy and Stephan Henneberg -- What drives the cost of political advertising? / Robin Kolodny and Michael Hagen -- Running for office : the candidate's job gets tougher, more complex / Ronald A. Faucheux -- The war of ideas, wedge isues, youth recruitment, and money / Kathleen Barr -- The religious right in American politics / Mark J. Rozell -- Television campaigning worldwide / Fritz Plasser and Guenther Lengauer -- Mobile technology and political participation : what the rest of the world can teach America / Julie Germany and Justin Oberman -- The modern British campaign / Dominic Wring -- German elections and modern campaign techniques / Marco Althaus -- Falafel and apple pie : American consultants, modernization and americanization of electoral campaigns in Israel / Dahlia Scheindlin and Israel Waismel-Manor -- Russia : electoral campaigning in a "managed democracy" / Derek S. Hutcheson -- Australia and the modern election campaign / Ian Ward -- Election campaigns in the Philippines / Louis Perron -- Evolution and limitations of modern campaigning in East Asia : a case study of Taiwan / Christian Schafferer -- Mexican 2000 presidential election : long transition or a sudden political marketing triumph? / Eduardo Robledo -- Creation of the U.S. lobbying industry / Conor McGrath and Phil Harris -- Best practices in online advocacy for associations, nonprofits, and corporations / Brad Fitch -- Building constituencies for advocacy in the United States and other democracies / Edward A. Grefe -- Political consultants, interest groups, and issue advocacy / Douglas Lathrop -- Military and defense lobbying : a case study / Julius W. Hobson, Jr -- Discovering our (corporate) grassroots : European advocacy 2.0 / Marco Althaus -- Campaign consultants and political parties today / Maik Bohne ... [et al.] -- Network marketing and American political parties / Peter Ubertaccio -- Managing a market-orientation in opposition and government : cases in the U.K. and New Zealand / Jennifer Lees-Marshment -- Machiavellian marketing : justifying the ends and means in modern politics / Phil Harris, Conor McGrath, and Irene Harris -- The ethics of campaigns and public affairs / Candice J. Nelson -- Winning over a cynical public : debate over stem cell and other biotechnologies / Bonnie Stabile and Susan Tolchin |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVI, 636 S. Ill., graph. Darst. |
| ISBN: | 0415962250 0-415-96225-0 0203892135 0-203-89213-5 9780415962254 978-0-415-96225-4 9780203892138 978-0-203-89213-8 |