The strategic value of CRM a technology adoption perspective

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Veröffentlicht in:Journal of strategic marketing
1. Verfasser: Richard, James E. (VerfasserIn)
Weitere Verfasser: Thirkell, Peter C. (VerfasserIn), Huff, Sidney Laurence (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2007
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