Integration qualitativer und quantitativer Forschungsmethoden der Einsatz kombinierter Forschungsdesigns als Möglichkeit zur Förderung der Theorieentwicklung in der Marketingforschung als betriebswirtschaftliche Disziplin

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Veröffentlicht in:Marketing
1. Verfasser: Auer-Zotlöterer, Katharina (VerfasserIn)
Format: UnknownFormat
Sprache:ger
Veröffentlicht: 2007
Schlagworte:
Marketingtheorie > Wissenschaftliche Methode > Grounded Theory > Aufsatz in Zeitschrift
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