Preparing effective business plans : an entrepreneurial approach

Preparing effective business plans an entrepreneurial approach

Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) des...

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Bibliographische Detailangaben
1. Verfasser: Barringer, Bruce R. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Upper Saddle River, NJ u.a. Pearson Education International c 2009
Ausgabe:Internat. ed.
Schriftenreihe:Prentice Hall entrepreneurship series
Schlagworte:
Unternehmensgründung > Geschäftsmodell > Durchführbarkeitsstudie > USA > Business planning > Entrepreneurship > New business enterprises > Planning > Small business > Geschäftsplan > Strategische Planung > Lehrbuch
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Beschreibung
Zusammenfassung:Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the plan with confidence
Beschreibung:Includes index
Beschreibung:XVII, 265 S.
graph. Darst.
ISBN:0132318326
0-13-231832-6
9780137145843
978-0-13-714584-3
0137145845
0-13-714584-5