Software product management and pricing : key success factors for software organizations

Software product management and pricing key success factors for software organizations

Responsibility for economic success (profitability across the life cycle).- Definition of the total market and the target market (e.g. national vs. international).- Scope and Positioning.- Definition of the packaging (product family vs. single product, name etc.).- Controlling of Marketing.- Definit...

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Bibliographische Detailangaben
1. Verfasser: Kittlaus, Hans-Bernd (VerfasserIn)
Weitere Verfasser: Clough, Peter N. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Berlin, Heidelberg Springer 2009
Schlagworte:
Product management > Computer software > Prices > Marketing > Softwareindustrie > Produktmanagement > Preisbildung > Software Engineering > Softwaremarkt
Online Zugang:Autorenbiografie
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Kapitel 1
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Beschreibung
Zusammenfassung:Responsibility for economic success (profitability across the life cycle).- Definition of the total market and the target market (e.g. national vs. international).- Scope and Positioning.- Definition of the packaging (product family vs. single product, name etc.).- Controlling of Marketing.- Definition and Controlling of the sales channels.- License models.- Value vs. Cost Pricing, Strategic vs. tactical pricing.- Client for Development.- Requirements Management.- Definition and coordination of the support structure.- Competitive advantages and how to defend them.
Beschreibung:Literaturverz. S. 223 - 226
Beschreibung:IX, 231 S.
graph. Darst.
235 mm x 155 mm
ISBN:3540769862
3-540-76986-2
9783540769866
978-3-540-76986-6