Profit maximization through customer relationship marketing : measurement, prediction and implementation

Profit maximization through customer relationship marketing measurement, prediction and implementation

Objectives of customer centric approaches in relationship marketing / Lerzan Aksoy, Timothy L. Keiningham, David Bejou -- Approaches to customer segmentation / Bruce Cooil, Lerzan Aksoy, Timothy L. Keiningham -- Cross-selling : offering the right product to the right customer at the right time / Wag...

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Bibliographische Detailangaben
Weitere Verfasser: Aksoy, Lerzan (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Binghamton, NY Best Business Books 2008
Schlagworte:
Beziehungsmarketing > Kundenwert > Relationship marketing > Customer relations > Management > Kundenmanagement > Beziehungsmanagement
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Titel Jahr Verfasser
Cross-selling : offering the right product to the right customer at the right time 2008 Kamakura, Wagner A.
Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value 2008 Bhatnagar, Namita
Understanding and using customer loyalty and customer value 2008 Malthouse, Edward
Ignoring your best customer? : an investigation of customer satisfaction, customer retention and their financial impact 2008 Sun, Baohong
Objectives of customer centric approaches in relationship marketing 2008 Aksoy, Lerzan
Approaches to customer segmentation 2008 Cooil, Bruce
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