Profit maximization through customer relationship marketing : measurement, prediction and implementation

Profit maximization through customer relationship marketing measurement, prediction and implementation

Objectives of customer centric approaches in relationship marketing / Lerzan Aksoy, Timothy L. Keiningham, David Bejou -- Approaches to customer segmentation / Bruce Cooil, Lerzan Aksoy, Timothy L. Keiningham -- Cross-selling : offering the right product to the right customer at the right time / Wag...

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Bibliographische Detailangaben
Weitere Verfasser: Aksoy, Lerzan (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Binghamton, NY Best Business Books 2008
Schlagworte:
Beziehungsmarketing > Kundenwert > Relationship marketing > Customer relations > Management > Kundenmanagement > Beziehungsmanagement
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Beschreibung
Zusammenfassung:Objectives of customer centric approaches in relationship marketing / Lerzan Aksoy, Timothy L. Keiningham, David Bejou -- Approaches to customer segmentation / Bruce Cooil, Lerzan Aksoy, Timothy L. Keiningham -- Cross-selling : offering the right product to the right customer at the right time / Wagner A. Kamakura -- Understanding and using customer loyalty and customer value / Edward Malthouse, Frank Mulhern -- Ignoring your best customer? An investigation of customer satisfaction, customer retention and their financial impact / Baohong Sun, Ronald Wilcox, Ting Zhu -- Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value / Namita Bhatnagar, Kiersten Maryott, David Bejou
Beschreibung:Co-published simultaneously as Journal of relationship marketing, volume 6, number 3/4 2007. - Includes bibliographical references and index. - Enth. 6 Beitr
Beschreibung:XV, 135 S.
graph. Darst.
ISBN:9780789038029
978-0-7890-3802-9
9780789038036
978-0-7890-3803-6