From products to services insight and experience from companies which have embraced the service economy
Why products companies consider service business -- Clarifying the strategic intent of the service business -- The degree of change needed to set up a service business -- First base : gaining a clear perspective of service markets -- Creating the services to be sold in the new market -- Altering the...
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Format: | UnknownFormat |
Sprache: | eng |
Veröffentlicht: |
Chichester u.a.
John Wiley & Sons
2008
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Online Zugang: | Inhaltsverzeichnis Cover Contributor biographical information Publisher description Table of contents only |
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