From products to services insight and experience from companies which have embraced the service economy

Why products companies consider service business -- Clarifying the strategic intent of the service business -- The degree of change needed to set up a service business -- First base : gaining a clear perspective of service markets -- Creating the services to be sold in the new market -- Altering the...

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1. Verfasser: Young, Laurie (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Chichester u.a. John Wiley & Sons 2008
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