From products to services : insight and experience from companies which have embraced the service economy

From products to services insight and experience from companies which have embraced the service economy

Why products companies consider service business -- Clarifying the strategic intent of the service business -- The degree of change needed to set up a service business -- First base : gaining a clear perspective of service markets -- Creating the services to be sold in the new market -- Altering the...

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Bibliographische Detailangaben
1. Verfasser: Young, Laurie (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Chichester u.a. John Wiley & Sons 2008
Schlagworte:
Industrie > Strategisches Management > Strategisches Geschäftsfeld > Leistungsbündel > Dienstleistungsmarketing > Service industries > Customer services > New products > Produzierendes Gewerbe > Produktpolitik > Dienstleistung > Unternehmensentwicklung
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Beschreibung
Zusammenfassung:Why products companies consider service business -- Clarifying the strategic intent of the service business -- The degree of change needed to set up a service business -- First base : gaining a clear perspective of service markets -- Creating the services to be sold in the new market -- Altering the operations of a product company to provide services -- Selling services -- Marketing services instead of products -- Positioning a product brand in a service market -- In conclusion
Service Design, Servicedesign
Beschreibung:Includes bibliographical references and index
Beschreibung:X, 353 S.
graph. Darst.
ISBN:0470026685
0-470-02668-5
9780470026687
978-0-470-02668-7