The soul of the corporation how to manage the identity of your company

Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity i...

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Bibliographische Detailangaben
1. Verfasser:	Bouchikhi, Hamid (VerfasserIn)
Weitere Verfasser:	Kimberly, John Robert (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Upper Saddle River, NJ Wharton School Pub c2008
Schlagworte:	Unternehmenskultur > Firmenimage > Strategisches Management > Corporate culture > Corporate image > Brand name products > Management > Business names > Corporate Identity > Markenartikel/Management
Online Zugang:	Inhaltsverzeichnis Table of contents only
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Beschreibung
Zusammenfassung:	Leadership challenges in the age of identity -- The IDimension -- The bright side of the IDimension -- The dark side of the IDimension -- Casualties of the IDimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the IDimension at organizational and brand levels -- Masters of the IDimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XXXVIII, 208 S. graph. Darst. 24 cm
ISBN:	0131857266 0-13-185726-6 9780131857261 978-0-13-185726-1