Harvard business review on strategic sales management

Harvard business review on strategic sales management

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Bibliographische Detailangaben
Körperschaft: Harvard Business School Publishing (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Boston, Mass. Harvard Business School Press 2007
Schriftenreihe:The Harvard business review paperback series
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Schlagworte:
Sales management > Marketing > Verkauf > Strategisches Management > Verkäufer
Online Zugang:Inhaltsverzeichnis
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Beschreibung
Beschreibung:How right should the customer be? / Erin Anderson and Vincent Onyemah -- Ending the war between sales and marketing / Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer -- Understanding what your sales manager is up against / Barry Trailer and Jim Dickie -- Better sales networks / Tuba Üstüner and David Godes -- Leading change from the top line: an interview with Fred Hassan / Thomas A. Stewart and David Champion -- The sales learning curve / Mark Leslie and Charles A. Holloway -- The ultimately accountable job: leading today's sales organization / Jerome A. Colletti and Mary S. Fiss. - Includes index. - Based on the July-August 2006 special issue of the Harvard business review. - Formerly CIP
Beschreibung:VII, 197 S
graph. Darst
21cm
ISBN:9781422114926
978-1-4221-1492-6
1422114929
1-4221-1492-9