Rethinking sales management : a strategic guide for practitioners

Rethinking sales management a strategic guide for practitioners

Introduction: everyone live by selling something -- Strategy -- The big picture -- The purchaser's view -- The B2B relationship box -- Using the relationship development box -- Strategic relationships -- Prospective relationships -- Tactical relationships: the power of low touch -- Co-operative...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Rogers, Beth (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Chichester u.a. Wiley c 2007
Chichester John Wiley c 2007
Schlagworte:
Verkauf > Sales management > Unternehmen > Management > Verkaufstechnik > Sales Promotion > Sales promotion
Online Zugang:Inhaltsverzeichnis
Cover
Table of contents only
Contributor biographical information
Publisher description
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Introduction: everyone live by selling something -- Strategy -- The big picture -- The purchaser's view -- The B2B relationship box -- Using the relationship development box -- Strategic relationships -- Prospective relationships -- Tactical relationships: the power of low touch -- Co-operative relationships -- The end of relationships -- Strategic focus for the 21st century sales management -- Reputation management -- Working with marketing -- Leadership -- Process management -- Bibliography -- Index
Beschreibung:Includes bibliographical references and index
Beschreibung:XXIV, 289 S.
graph. Darst.
ISBN:9780470513057
978-0-470-51305-7
0470513055
0-470-51305-5