Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership

Talking "at" vs. talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation "I" -- The rise of the prosumer -- The new consumerism -- The 6 C's; 3 phases of conversation -- The content-conversation relationship -- What y...

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Bibliographische Detailangaben
1. Verfasser:	Jaffe, Joseph (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hoboken, NJ Wiley c 2007
Schlagworte:	Beziehungsmarketing > Kundenzufriedenheit > Marketing > Customer relations > Business communication > Relationship marketing > Kundenbindung > Kommunikation > Kundenmanagement
Online Zugang:	Inhaltsverzeichnis Cover Contributor biographical information Publisher description
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Beschreibung
Zusammenfassung:	Talking "at" vs. talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation "I" -- The rise of the prosumer -- The new consumerism -- The 6 C's; 3 phases of conversation -- The content-conversation relationship -- What your future holds for conversation? -- Why are you so afraid of conversation? -- The 10 tenets of good conversation -- The 5 ways you can "join the conversation" -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation actually work? -- Do you speak conversation? Take the test
Beschreibung:	"Published simultaneously in Canada."
Beschreibung:	XIX, 300 S. Ill., graph. Darst. 23cm
ISBN:	9780470137321 978-0-470-13732-1 0470137320 0-470-13732-0