Multiple reference effects in service evaluations: roles of alternative attractiveness and self-image congruity

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Bibliographische Detailangaben
Veröffentlicht in:Journal of retailing
1. Verfasser: Yim, Chi Kin (VerfasserIn)
Weitere Verfasser: Chan, Kimmy Wa (VerfasserIn), Hung, Kineta (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2007
Schlagworte:
Kundenzufriedenheit > Dienstleistungsqualität > Bewertung > Aufsatz in Zeitschrift
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