E-commerce in regional small to medium enterprises

"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates,...

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Bibliographische Detailangaben
1. Verfasser:	MacGregor, Robert C. (VerfasserIn)
Weitere Verfasser:	Vrazalic, Lejla (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA u.a. Idea Group Pub c2007
Schlagworte:	Electronic Commerce > KMU > Vergleich > Australien > Schweden > USA > Electronic commerce > Small business > Strategic alliances (Business) > Klein- und Mittelbetrieb > Strategische Allianz
Online Zugang:	Inhaltsverzeichnis Table of contents only
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Beschreibung
Zusammenfassung:	"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XIX, 407 S. graph. Darst.
ISBN:	9781599041230 978-1-59904-123-0 9781599041254 978-1-59904-125-4