Strategic market relationships from strategy to implementation
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Chichester u.a.
John Wiley
2007
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| Ausgabe: | 2. ed. |
| Schlagworte: |
Marketingmanagement
> Lieferantenmanagement
> Unternehmenskooperation
> Unternehmensnetzwerk
> Relationship marketing
> Strategic alliances (Business)
> Business networks
> Industrial management
> Customer relations
> Industrial procurement
> Strategic planning
> Lehrbuch
> Unternehmen
> Netzwerk
> Strategische Planung
> Kundengruppenmanagement
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| Online Zugang: | Inhaltsverzeichnis Cover Contributor biographical information Publisher description |
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| Zusammenfassung: | Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word |
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| Beschreibung: | Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word Includes bibliographical references (p. [249]-262) and index Formerly CIP |
| Beschreibung: | XIV, 269 S. graph. Darst. 24cm |
| ISBN: | 0470028807 0-470-02880-7 9780470028803 978-0-470-02880-3 |