Reconfiguring public relations ecology, equity and enterprise
Locating the project, the personal, and the geo-politics of publishing -- Signs of the times : assessing the present and revisiting the past -- Pluralising theory : academic empires, excellence, and global implications -- Moving the settings : multiple diversities and requisite varieties -- Not enou...
Gespeichert in:
| 1. Verfasser: | |
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| Weitere Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London u.a.
Routledge
2007
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| Schriftenreihe: | Routledge advances in management and business studies
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| Schlagworte: |
Öffentlichkeitsarbeit
> Globalisierung
> Corporate Social Responsibility
> Unternehmensethik
> Public relations
> International business enterprises
> Moral and ethical aspects
> Globalization
> Economic aspects
> Environmental policy
> Social aspects
> Social justice
> Multinationales Unternehmen
> Umweltpolitik
> Soziale Verantwortung
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| Online Zugang: | Verlagsangaben Inhaltsverzeichnis Table of contents only |
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Tag hinzufügen | Zusammenfassung: | Locating the project, the personal, and the geo-politics of publishing -- Signs of the times : assessing the present and revisiting the past -- Pluralising theory : academic empires, excellence, and global implications -- Moving the settings : multiple diversities and requisite varieties -- Not enough said : decolonising PR through postcolonial frameworks -- What's next ? (1) : empowering differences, learning from leadership, and equity in management after in search of excellence -- What's next ? (2) : accounting for value and returns on the real -- Questioning professionalism : cover stories, disciplines, and identities -- PR History (Ltd) : postmodernising empiricism, selling stories, and telling tales -- Back to futures : losing control and cultivating foresight -- Afterword : context, foresight, and conclusion |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIII, 180 S. |
| ISBN: | 0415394082 0-415-39408-2 9780415394086 978-0-415-39408-6 |