Sport marketing
The special nature of sport marketing -- Strategic marketing management -- Studies of sport consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in sport marketing -- Market segmentation -- The sport product -- Managing sport brands -- Licensed and br...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Champaign, IL
Human Kinetics
2007
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| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online Zugang: | Table of contents only |
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Tag hinzufügen | Zusammenfassung: | The special nature of sport marketing -- Strategic marketing management -- Studies of sport consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in sport marketing -- Market segmentation -- The sport product -- Managing sport brands -- Licensed and branded merchandise -- Pricing strategies -- Promotions -- Sales: management and applications -- Promotional licensing and sponsorship -- Place or product distribution -- Electronic media -- Public relations : building and managing an image -- Coordinating and controlling the marketing mix -- The legal aspects of sport marketing -- The shape of things to come -- Looking ahead to 2011 : a sports business |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 539 S Ill 28cm |
| ISBN: | 0736060529 0-7360-6052-9 9780736060523 978-0-7360-6052-3 |