Why customers do what they do who they are, why they buy, and how you can anticipate their every move
Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, NY u.a.
McGraw-Hill
c2006
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis Table of contents only Contributor biographical information Publisher description |
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Tag hinzufügen | Zusammenfassung: | Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer aspirations |
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| Beschreibung: | Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer aspirations. - Includes index |
| Beschreibung: | VII, 184 S. graph. Darst. 24 cm |
| ISBN: | 0071460365 0-07-146036-5 |