International public relations negotiating culture, identity, and power
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in...
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| Weitere Verfasser: | , |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Thousand Oaks, Calif. u.a.
SAGE Publ.
c 2007
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| Online Zugang: | Inhaltsverzeichnis Publisher description |
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Tag hinzufügen | Zusammenfassung: | The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice |
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| Beschreibung: | Includes bibliographical references (p. 265-281) and index |
| Beschreibung: | XIII, 304 S. Ill., graph. Darst., Kt. 23 cm |
| ISBN: | 1412914159 1-4129-1415-9 1412914140 1-4129-1414-0 9781412914154 978-1-4129-1415-4 9781412914147 978-1-4129-1414-7 |