The affluent consumer marketing and selling the luxury lifestyle
Wealth in AmericaBridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, re...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Westport, Conn., London
Praeger Publishers
2006
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| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis Autorenbiografie Table of contents only |
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Tag hinzufügen | Zusammenfassung: | Wealth in AmericaBridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions. Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions |
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| Beschreibung: | Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions. - Includes bibliographical references (p. [175]-185) and index |
| Beschreibung: | X, 194 S. 25 cm |
| ISBN: | 9780275992828 978-0-275-99282-8 0275992829 0-275-99282-9 |