The practice of public relations
What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson/Prentice Hall
c 2007
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| Ausgabe: | 10. ed |
| Schlagworte: | |
| Online Zugang: | Table of contents |
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Tag hinzufügen | Zusammenfassung: | What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXIX, 442 S zahlr. Ill., Kt 26 cm |
| ISBN: | 0132304511 0-13-230451-1 9780132304511 978-0-13-230451-1 |