The race to 270 the Electoral College and the campaign strategies of 2000 and 2004
Bridging the great divide -- What we know (and don't know) about presidential campaigns -- The truth about Electoral College strategies -- Allocating campaign resources across states and media markets -- Measuring the campaign's impact -- Learning from our mistakes -- Appendix 1: Televisio...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Chicago, Ill. u.a.
University of Chicago Press
2006
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| Online Zugang: | Table of contents only Contributor biographical information Publisher description |
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Tag hinzufügen | Zusammenfassung: | Bridging the great divide -- What we know (and don't know) about presidential campaigns -- The truth about Electoral College strategies -- Allocating campaign resources across states and media markets -- Measuring the campaign's impact -- Learning from our mistakes -- Appendix 1: Television advertising by media markets, 2000 and 2004 -- Appendix 2: Candidate appearances by media markets, 2000 and 2004 -- Appendix 3: Media markets used in pooled time series analyses, 2000 and 2004 |
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| Beschreibung: | Includes bibliographical references (p. 213-222) and index |
| Beschreibung: | xii, 232 p ill 23 cm |
| ISBN: | 0226751341 0-226-75134-1 0226751333 0-226-75133-3 9780226751344 978-0-226-75134-4 9780226751337 978-0-226-75133-7 |