Winning elections with political marketing
Introduction. Political marketing as elections approach in the United States and the United Kingdom / Philip John Davies, Bruce I. Newman -- Voter research and market positioning: triangulation and its implications for policy development / Robert M. Worcester, Paul R. Baines -- Mapping a market orie...
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| Weitere Verfasser: | , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York u.a.
Haworth Press
c 2006
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Introduction. Political marketing as elections approach in the United States and the United Kingdom / Philip John Davies, Bruce I. Newman -- Voter research and market positioning: triangulation and its implications for policy development / Robert M. Worcester, Paul R. Baines -- Mapping a market orientation: can we detect political marketing only through the lens of hindsight? / Darren G. Lilleker, Ralph Negrine -- Not as rich as you think: class, rhetoric, and candidate portrayal during national elections in the United States and the United Kingdom / Robert Busby -- Marketing parties in a candidate-centered polity: the Republican Party and George W. Bush / Peter N. Ubertaccio -- Grass roots lobbying: marketing politics and policy "beyond the Beltway" / Conor McGrath -- Political consulting and the market: who lobbies for the poor? / Gary Wasserman -- Political parties, their e-newsletters and subscribers: "one-night stand" or a "marriage made in heaven"? / Nigel Jackson -- First hurdles: the evolution of the pre-primary and primary stages of American presidential elections / Dennis W. Johnson -- Running clean in the American states: experience with public funding of elections / Carl W. Stenberg |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIII, 239 S Ill 23 cm |
| ISBN: | 0789033690 0-7890-3369-0 0789033704 0-7890-3370-4 9780789033697 978-0-7890-3369-7 9780789033703 978-0-7890-3370-3 |