Essentials of health care marketing
The meaning of marketingMarketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Sudbury, Mass.
Jones and Bartlett
2006
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| Ausgabe: | 2. ed |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | The meaning of marketingMarketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary. |
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| Beschreibung: | XVI, 416 S graph. Darst |
| ISBN: | 0763783501 0-7637-8350-1 9780763783501 978-0-7637-8350-1 |