Consuming books the marketing and consumption of literature
Rattles from the swill bucket / Stephen BrownSelling God's book / Russell Belk -- The extraordinary tale of an eight point eight million dollar book / Michael Thomas -- The pleasures of the used text : revealing traces of consumption / Janet L. Borgerson and Jonathan E. Schroeder -- Culture clu...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London u.a.
Routledge
c 2006
|
| Schriftenreihe: | Routledge interpretive marketing research
5 |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis Verlagsangaben Autorenbiografie Table of contents |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen | Zusammenfassung: | Rattles from the swill bucket / Stephen BrownSelling God's book / Russell Belk -- The extraordinary tale of an eight point eight million dollar book / Michael Thomas -- The pleasures of the used text : revealing traces of consumption / Janet L. Borgerson and Jonathan E. Schroeder -- Culture club : marketing and consuming the Da Vinci code / Kent Drummond -- Martin Amis on marketing / Daragh O'Reilly -- Paperback mother / Lisa O'Malley, Maurice Patterson, and Caoilfhionn Ní Bheacháin -- On the commercial exaltation of artistic mediocrity : books, bread, postmodern statistics, surprising success stories, and the doomed magnificence of way too many big words / Morris B. Holbrook -- Book reading groups : a "male outsider" perspective / Avi Shankar -- You can't tell a book by its cover : bookworms, bookcases, and bookcrossing / Pauline Maclaran and Rosalind Masterson -- Consuming literature / Hope Jensen Schau -- Riddikulus! : consumer reflections on the Harry Potter phenomenon / Al Terego and Sue Denim -- Telling tales of Virago Press / Lorna Stevens -- No experience necessary (or, how I learned to stop worrying and love marketing) / Charles Chandler -- I write marketing textbooks but really I'm a swill guy / Chris Hackley -- A step-by-step guide to Bridget Jones's diary, Fight Club, and the "how-to" industry / Anthony Patterson and Stephen Brown. Rattles from the swill bucket / Stephen Brown -- Selling God's book / Russell Belk -- The extraordinary tale of an eight point eight million dollar book / Michael Thomas -- The pleasures of the used text : revealing traces of consumption / Janet L. Borgerson and Jonathan E. Schroeder -- Culture club : marketing and consuming the Da Vinci code / Kent Drummond -- Martin Amis on marketing / Daragh O'Reilly -- Paperback mother / Lisa O'Malley, Maurice Patterson, and Caoilfhionn Ní Bheacháin -- On the commercial exaltation of artistic mediocrity : books, bread, postmodern statistics, surprising success stories, and the doomed magnificence of way too many big words / Morris B. Holbrook -- Book reading groups : a "male outsider" perspective / Avi Shankar -- You can't tell a book by its cover : bookworms, bookcases, and bookcrossing / Pauline Maclaran and Rosalind Masterson -- Consuming literature / Hope Jensen Schau -- Riddikulus! : consumer reflections on the Harry Potter phenomenon / Al Terego and Sue Denim -- Telling tales of Virago Press / Lorna Stevens -- No experience necessary (or, how I learned to stop worrying and love marketing) / Charles Chandler -- I write marketing textbooks but really I'm a swill guy / Chris Hackley -- A step-by-step guide to Bridget Jones's diary, Fight Club, and the "how-to" industry / Anthony Patterson and Stephen Brown. |
|---|---|
| Beschreibung: | XV, 218 S. Ill. |
| ISBN: | 0415367670 0-415-36767-0 9780415367677 978-0-415-36767-7 |