| The development of brand loyalty : an experimental study
|
1971 |
McConnnell, J. Douglas |
| Judgment and consumership in the management of family resources
|
1971 |
Hill, Reuben |
| The effect on parental buying habits of children exposed to children's television programs
|
1971 |
Munn, Mark |
| Brand choice and social stratification
|
1971 |
Ferber, Robert |
| An interpersonal orientation to the study of consumer behavior
|
1971 |
Cohen, Joel B. |
| Informational sources in the adoption process of new fabrics
|
1971 |
Beal, George M. |
| Advertising and store patronage
|
1971 |
Atkin, Kenward L. |
| The congruity principle and television commercials
|
1971 |
Mullen, James J. |
| An experimental study of customer effort, expectation, and satisfaction
|
1971 |
Cardozo, Richard N. |
| Consumer research : status and prospects
|
1971 |
Tucker, W. T. |
| Experimental study of consumer behavior conformity and independence
|
1971 |
Venkatesan, M. |
| A test of the two-step flow in diffusion of a new product
|
1971 |
Arndt, Johan |
| Negro and Withe automobile-buying behavior : new evidence
|
1971 |
Akers, Fred G. |
| An operant behavioral measure of TV commercial effectiveness
|
1971 |
Nathan, Peter E. |
| Criteria for a theory of consumer behavior
|
1971 |
Mittelstaedt, Robert A. |
| An experimental study of the effects of experience on consumer decision making
|
1971 |
Mittelstaedt, Robert |
| Problems and opportunities in the development of consumer behavior theory
|
1971 |
Sommers, Montrose S. |
| Decision time as a function of the number and complexity of equally attractive alternatives
|
1971 |
Hendrick, Clyde |
| Value, magnitutde, and accentuation
|
1971 |
Stayton, Samuel E. |
| The effect of personal influence in the selection of consumer services
|
1971 |
Feldman, Sidney P. |
Tag hinzufügen