Aquaculture marketing handbook

Seafood and aquaculture markets -- Demand and supply, basic economic premises -- Aquaculture marketing concepts -- Aquaculture growers and their marketing choices -- Seafood and aquaculture product processing -- Participation and leadership in marketing channels -- Marketing by farmer groups -- Whol...

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Bibliographische Detailangaben
1. Verfasser:	Engle, Carole (VerfasserIn)
Weitere Verfasser:	Quagrainie, Kwamena (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Ames, Iowa Blackwell Publ. 2006
Ausgabe:	1. ed.
Schlagworte:	Aquaculture industry > Seafood industry > Aquaculture > Marketing > Seafood > Aquakultur > Fischindustrie
Online Zugang:	Table of contents Contributor biographical information Publisher description
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Beschreibung
Zusammenfassung:	Seafood and aquaculture markets -- Demand and supply, basic economic premises -- Aquaculture marketing concepts -- Aquaculture growers and their marketing choices -- Seafood and aquaculture product processing -- Participation and leadership in marketing channels -- Marketing by farmer groups -- Wholesaler marketing -- Market trends -- The international market for seafood and aquaculture products -- Policies and regulations governing aquaculture marketing -- Planning marketing strategies (identifying target markets) -- Marketing research methodologies
Beschreibung:	Includes bibliographical references (p. 229-243) and indexes
Beschreibung:	XII, 271 S. Ill., graph. Darst. 26 cm
ISBN:	0813816041 0-8138-1604-1 9780813816043 978-0-8138-1604-3