Marketing organization and technique
Modern retail distribution, by O. D. Vaughan.--Distribution cost analysis, by W. L. White.--Installment credits: A criticism by Ivan Wright. A case for retail stores, by Eric Hebner.--Marketing techniques: Research in the fild, by I. D. Carson. Research by newspapers, by E. P. Resseguie. Salesman...
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Format: | UnknownFormat |
Sprache: | eng |
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Toronto, Can
The University of Toronto press
1940
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Schriftenreihe: | Political economy series
no. 7 |
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Zusammenfassung: | Modern retail distribution, by O. D. Vaughan.--Distribution cost analysis, by W. L. White.--Installment credits: A criticism by Ivan Wright. A case for retail stores, by Eric Hebner.--Marketing techniques: Research in the fild, by I. D. Carson. Research by newspapers, by E. P. Resseguie. Salesmanship, by R. C. Borden. Public Relations, by C. E. Macdonald. A criticism, by Karl S. Bernhardt.--Transportation problems in relation to marketing, by J. L. McDougall.--Interrelations between export and domestic markets: The case of bacon, by J. S. McLean |
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Beschreibung: | "This volume is based on a series of lectures given at the University of Toronto. It is a continuation of the course given last year in which the lectures were published in Canadian marketing problems edited by Professor H. R. Kemp"--Pref Includes bibliographies |
Beschreibung: | xviii, 1 leaf, 124 p diagr 24 cm |