Eleven misconceptions about customer relationship management

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Bibliographische Detailangaben
Veröffentlicht in:Financial times handbook of management
1. Verfasser: Verhoef, Peter C. (VerfasserIn)
Weitere Verfasser: Langerak, Fred (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2004
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