The consumer trap big business marketing in American life
Thinking the unthinkable -- The marketing race -- The targeting race -- The motivation research race -- The product management race -- The sales communications race -- Macromarketing and public subsidy -- The globalization of marketing -- The consumer trap
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Urbana, Ill. u.a.
Univ. of Illinois Press
2005
|
| Ausgabe: | 1. pbk. ed |
| Schriftenreihe: | The history of communication
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen | Zusammenfassung: | Thinking the unthinkable -- The marketing race -- The targeting race -- The motivation research race -- The product management race -- The sales communications race -- Macromarketing and public subsidy -- The globalization of marketing -- The consumer trap |
|---|---|
| Beschreibung: | Includes bibliographical references (p. 175-195) and index |
| Beschreibung: | X, 203 S Ill., graph. Darst 24 cm |
| ISBN: | 0252072642 0-252-07264-2 |