Beyond traditional marketing innovations in marketing practice
Value chain marketing / Jean-Pierre JeannetCountering commoditization : value-added strategies and aligning with customers / Kamran Kashani -- The marketing of services : how is it different? / Jacques Horovitz -- The missing "P" in the marketing mix : putting passion into brands / Dominiq...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Chichester u.a.
Wiley
2005
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis Autorenbiografie Verlagsangaben |
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Tag hinzufügen | Zusammenfassung: | Value chain marketing / Jean-Pierre JeannetCountering commoditization : value-added strategies and aligning with customers / Kamran Kashani -- The marketing of services : how is it different? / Jacques Horovitz -- The missing "P" in the marketing mix : putting passion into brands / Dominique Turpin -- Beyond beating competition : shaping markets for profitable growth / Adrian B. Ryans -- New frontiers in pricing for profit / John Walsh -- Beyond the matrix : an organization-wide solution for creating and sustaining customer value / Seán Meehan. Introduction / by Kamran Kashani -- Value chain marketing / by Jean-Pierre Jeannet -- Countering commoditization : value-added strategies and aligning with customers / by Kamran Kashani -- The marketing of services : how is it different? / by Jacques Horovitz -- The missing 'P' in the marketing mix : putting passion into brands / by Dominique Turpin -- Beyond beating competition : shaping markets for profitable growth / by Adrian B. Ryans -- New frontiers in pricing for profit / by John Walsh -- Beyond the matrix : an organization-wide solution for creating and sustaining customer value / by Seán Meehan |
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| Beschreibung: | Includes index |
| Beschreibung: | XVI, 308 S graph. Darst |
| ISBN: | 0470011467 0-470-01146-7 |