Corporate social responsibility : doing the most good for your company and your cause

Corporate social responsibility doing the most good for your company and your cause

The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : sup...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Kotler, Philip (VerfasserIn)
Weitere Verfasser: Lee, Nancy R. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hoboken, NJ u.a. Wiley c 2005
Schlagworte:
Social responsibility of business > Social marketing > Corporations > Charitable contributions > Corporate image > Soziale Verantwortung > Corporate Social Responsibility
Online Zugang:Autorenbiografie
Verlagsangaben
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Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
Beschreibung:Published simultaneously in Canada
Includes bibliographical references (p. 277-295) and index
Beschreibung:X, 307 S
Ill., graph. Darst
24 cm
ISBN:0471476110
0-471-47611-0